“Quality ahead of its time.” This is the statement boldly displayed upon first entering Miele’s website. While some may not be familiar with this 120-year-old company, in many countries, the name “Miele” has come to symbolize a coveted brand in the world of high-performing appliances. As a matter of fact, in its founding country, Germany, Miele has been voted the best product brand of all time! From kitchen and laundry appliances to vacuums and cleaning products, Miele strives for nothing but perfection. Their brand promise, “Immer Besser” (better forever), only goes to show the company’s dedication to providing its customers with products that are not only better than all competitors but also a sound investment that will surely pay off in the long run.
Founded in 1899 by Carl Miele and Reinhard Zinkann, Miele’s (formally Miele & Cie.) first goal was the creation of cream separators. However, the company quickly expanded its product offerings by manufacturing a butter churn in 1900 and a Model A washing machine in 1903. Over the course of 10 years, Miele’s washing machines took on different forms, including motor-powered, water-powered, and even coal and gas-powered. From 1931 to 1993, Miele’s expansion spilled over into other commonly known household items, including the canister vacuum (1931), the tumble dryer (1958), built-in ovens and ranges (1974), the microwave (1977), the ironer (1982), and the induction hob (1993). At the turn of the millennium, Miele’s expansion continued with the production of detergents and care products (2007), coffee makers (2010), and the “robovac,” which first made its debut in 2014.
Over the past century, the quality of Miele products has become well-respected. This is partially due to the 10-year warranty the company initially implemented in 1916. However, this warranty is almost unnecessary due to the quality of Miele’s products which are made to last 20+ years. Customers can be sure that when they purchase a Miele product, they invest in an appliance made and tested to endure the strenuous wear and tear that comes with everyday use. This is because all Miele appliances, from laundry care to kitchen use, have been subjected to up to 10,000 hours of testing before the product ever hits the market – equivalent to 20 years of service. As a matter of fact, Miele prides itself on devoting approximately 30% of its development time to product testing.
While outstanding performance ranks high among the goals Miele has set for itself, sustainability is an equal aspiration. Miele’s goal with each appliance is to create long-lasting technology that minimizes energy consumption and supports resource conservation. While engineering the best machines on the market, Miele feels it is their responsibility to be a reliable partner in efforts to protect the environment while also taking action for their worldwide CO2 emissions. As Miele’s website states, “Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to us.”
Miele’s desire for sustainability as well as state-of-the-art technology and design is evident through each and every appliance. Over the years, Miele has strived to keep up with the times when it comes to the exterior design of their appliances. In today’s modern world, customers will find Miele appliances favouring clean lines with a touch of timeless elegance, all engineered for intuitive handling. The unique design lines and colour options offered in each Miele appliance provide customers with the ability to find the perfect match for their home.
This is highly evident in Miele’s latest oven design, the Dialog – DO 7860. While the neutral colour options and sleek design of this oven make it a coveted appliance in and of itself, underneath its surface is where the true magic of Miele shines through. This oven is designed explicitly with what Miele calls, “Gourmet Assistant,” which automatically provides users with suggestions on which settings they should utilize to cook their dishes; however, via the Gourmet Pro, users can still set their own cooking parameters to ensure dishes are cooked to their specific taste. But the magic of this revolutionary oven doesn’t end there. The M Chef menu program grants users the flexibility needed to cook various dishes in the same step. This innovation allows for multiple courses to simultaneously be cooked to absolute perfection. The ease of the Dialog oven instantly revolutionizes the way meal prep is constructed, even allowing users to monitor, track, and even stop the cooking process while on the go. This is thanks to the oven settings found via the Miele app. Gone are the days of constantly having to hover over your oven, wondering if it is getting the job done.
This truly revolutionary new kitchen appliance has cutting-edge technology which can achieve the seemingly impossible, for example, cook fish embedded in the centre of a block of ice – without the ice melting. See the video below for more information…
While an oven of this nature may seem like the top of line innovation, this isn’t a stopping point for Miele; it is only the beginning. As technology continues to evolve, so will Miele’s products and appliances. A company that has never been satisfied with the best, customers of Miele are assured that attention to better convenience, quality, and technology will be behind each and every item they purchase.